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EMAIL STYE GUIDE REFRESH
Client: Rockort
After changing ownership twice within four years, Rockport's digital presence needed a clearly defined set of visual standards and templates to keep up with the fast-paced digital landscape as the company moved towards a more digital-first approach.
Based on the current seasonal campaign direction (provided by B-Reel), I created a set templates specifically tailored to email and social needs, setting standardized guidelines for typography, UI elements and asset usage that could be used internally and delivered to retails and distributors as a how-to guide.
*Emails shown are ones I developed and have been actively deployed