SEAN COLLIER TRIBUTE
The Sean Collier Memorial Fund was created in honor of the MIT security guard who was killed after the Boston Marathon bombing. This thank-you mailer was designed for the generous donors who contributed to this fund. In fact, the sheer number of recipients posed the true design challenge.
This project’s printing cost needed to be kept down in order to balance its mailing cost. A reverse strike-through varnish effect in key locations gave it the look of a sophisticated high-gloss varnish—at a fraction of the price