MIT CONNECTION LOGO
Plot Twist: For the science-minded client, this logo needed to work on both the literal and figurative levels. Since MIT is renowned for its engineering programs, the cog concept was a perfect fit. You don’t have to be a rocket scientist to appreciate this logo’s design—and if you are, that’s cool too.
This logo for the Annual Fund’s new event series reflects the bonds between MIT and its alumni. The Os in “Connection” are stylized cogs, an artistic tip of the hat to the audience’s engineering background.