Client: MIT

This direct mailer series spotlighting the top researchers on campus and their work needed an engaging look. By highlighting these Pioneers of Progress, MIT hoped to inspire alumni interest—and financial support.

Plot Twist: MIT’s audience loves to crunch numbers, so I made friends with geometry. Both the font and the supporting graphics of this suite use triangles to great effect, indicating forward movement with a sneak peek of imagery on the front to entice the reader to turn the page over.